Is your site costing you sales? 7 quick checks

A site does not fail loudly. It fails quietly: a visitor who leaves because a page is slow, a buyer who gives up at checkout, a search result that never shows. Seven checks to find the leaks.

1. Is it fast on a phone?

Most visits are on phones, often on mobile data. Open your site on your own phone, away from office Wi-Fi. If it takes more than a few seconds to be usable, people leave before they see the offer. PageSpeed Insights gives you the numbers.

2. Can you buy in under a minute?

Place a real order as a guest, on a phone. Count the fields, the steps and the surprises. Every extra one costs sales.

3. Is it secure, and does it look it?

HTTPS on every page, no browser warnings, a platform that still gets security patches. Shoppers notice, and so do search engines.

4. Is it clear in five seconds?

A first-time visitor should know what you sell and for whom almost at once. If the headline is clever but vague, make it plain.

5. Can people reach you in one tap?

Email, phone or WhatsApp, visible without hunting and tappable on a phone. Every extra step between interested and in touch loses people.

6. Do you show up on Google?

Search your name, then what you sell. If you are nowhere, you are invisible to everyone who does not know you yet.

7. Can AI assistants read it?

More customers now ask ChatGPT or Perplexity. If your content hides behind scripts or has no structure, they cannot quote you. Our GEO guide covers the fixes.

Failed a few?

None of these is hard to fix; they are easy to overlook. Our free audit gives you a short list of what to fix first, in order of impact.