How to get found in AI answers (GEO in 2026)

For years, being found online meant ranking on Google. Now a growing share of people ask an AI assistant and take the answer it gives. If your business is not in that answer, those customers never see you, however well you rank.

The good news: what makes a site quotable by AI is mostly the same work that helps on Google, done on purpose. That is GEO, Generative Engine Optimisation.

What GEO is

GEO is making your site easy for AI systems to read, trust and quote. When someone asks for a Magento developer or a shop that sells what you sell, the assistant draws on sources it can read and check. GEO is about being one of them.

Five things that matter

1. 01Real HTML. Put the important text in the page itself, rendered on the server, not only after JavaScript runs.
2. 02Structured data. Describe your business, services, products and questions in Schema.org JSON-LD, so machines know exactly what you are.
3. 03Answers, not slogans. Write the way people ask: clear questions, direct answers, specific facts. Vague copy does not get quoted.
4. 04The same facts everywhere. One name, one address, one set of contact details, on your site and every profile.
5. 05Open doors. Check that robots.txt does not block AI search crawlers such as OAI-SearchBot and PerplexityBot, and that both Google Search Console and Bing Webmaster Tools know your site.

A two-minute test

Ask ChatGPT or Perplexity the question a customer would ask to find a business like yours. Are you mentioned? Is a competitor? That gap is what GEO closes.

If a person can find a clear answer on your site in ten seconds, an AI can too.

Where to start

A fast, server-rendered site; structured data for your business and services; a short FAQ with real answers; consistent contact details. Everything else builds on that.

Our free audit includes where you stand on GEO and the first fixes worth making.